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Get expert advice on content SEO, demand generation and general marketing strategies for SaaS.

November 22, 2022

How to Generate Sales Through Inbound Marketing for SaaS

Does having people search for your brand name or solutions on Google sound like a dream come true? For most B2B or B2C SaaS companies, this is the case. Having inbound sales means fewer costs and wasted resources are spent on outbound sales, such as going through lists of thousands of cold prospects or spending tens of thousands of dollars on Facebook or LinkedIn ads. In this article, we equip you with the right inbound marketing tactics so you can secure more customers in the long run, and build brand credibility.

November 22, 2022

How to Double Conversion Rates with a SaaS Content Strategy

Content marketing proves to be an effective method for SaaS companies to differentiate their solutions in the marketplace. According to content marketing statistics, SaaS content marketing can generate an ROI of up to 647% for SaaS companies. However, when it comes to content marketing, SaaS companies face unique challenges that are not as apparent in other industries. In this article, we discuss how to bypass common content marketing challenges and create a strategy that increases conversions and revenue.

September 19, 2022

The 5 Common Marketing Pain Points for SaaS Companies

SaaS founders spend tremendous amounts of effort in developing big ideas and innovative products. A really big problem that a SaaS business will encounter is "how do we attract and entice people to buy the product(s)?"In this article, we address how SaaS companies can identify their own pains in marketing and how to solve them.